For landlords and property professionals, finding the right tenant for your rental property is fundamental for business success.
But who should be your target tenant?
It’s not as simple as finding someone who can pay the rent on time. Wide-ranging factors such as profession, marital status and long-term goals should also come into play when thinking about what you want from the arrangement and the safeguarding of your property.
Here, we look at the pros and cons of renting to different types of tenants so you can identify the right target tenant for you.
Before you start marketing your rental property, you first need to identify a target audience to gear your tenant search towards.
By identifying a specific tenant persona from the get-go, you will be in a better position to rent your property and attract your ideal tenant. Whether your first priority is the careful upkeep of your property, or to find a long-term tenant, establishing your needs and requirements at this stage will help narrow down the search.
When it comes to finding a good tenant, think about your future relationship and who you want to be dealing with on a regular basis. A good tenant looks different to different landlords. Do you want someone looking for a long-term let, or a you happy with a quick turn-around?
Whatever your needs, here are some of the pros and cons of different types of tenants;
The income of your target tenant depends largely on the type and size of the rental property you own and its location.
For example, landlords with property in central London will need to target high income tenants in order to meet monthly rent payments.
One of the biggest benefits of renting to high income tenants is that you can rely on sufficient rent return and are unlikely to have to chase up missed payments. However, a tenant with a higher income is likely to hold your property up to higher standards.
Any good landlord will be committed to ensuring their properties are pleasant, safe spaces to live in, but renting to this group requires a higher level of detail.
This means replacing carpets and furnishings more regularly and providing sought after benefits such as high-speed internet and modern security systems.
If your property is located in a less costly area, it’s likely you will need to target lower income tenants.
Renting to tenants receiving housing benefits comes with its advantages and disadvantages;
However, renting to this group comes will lots of benefits to landlords;
Renting to families comes with wide ranging benefits;
The downside is that with children, there usually comes more damage and wear and tear to your property. If you’re particularly precious about a certain property in your portfolio, you may want to avoid renting to large families with young children.
However, if you’re letting the property long-term, you will most likely be redecorating at the end of the tenancy agreement anyway.
Most families are looking for a rental home with a little extra space. Make sure you highlight this benefit of your property when attracting tenants. Families are also more likely to have their own furniture so may be looking for an unfurnished home.
It could be debated what causes more damage to a property- children or pets! While lots of landlords refuse renting to tenants with pets outright, accepting these tenants may be to your advantage.
For one thing, you can charge more in rent. With rental properties that accept pets being few and far between, pet owners will expect to pay a little extra for the privilege. The extra maintenance needed allows you to justifiably charge a premium.
If you do decide to go down this route, obtaining a previous landlord reference from your potential tenants will alert you to any problems caused in the past.
Students have a bad reputation when it comes to taking care of rental properties. However, the student rental market is ripe with opportunity, with student homes in high demand in University towns.
Here are some of the benefits;
But don’t forget to consider the following;
Young professionals are often favoured by landlords due to their independence and financial security.
Here are some of the advantages;
Here’s a few things to keep in mind;
Once you’ve chosen a target tenant group, make sure you complete this checklist before renting your property;
The rental property industry works both ways. If you want to attract your ideal tenant, you need to prove that you’re a responsible and organised landlord with the right safety checks in place.
No Letting Go provide a range of professional services to help streamline your workload and ensure you are fully compliant. From house viewings to inventory management, we can help during all stages of the rental process.
Browse our fully-compliant suite of letting services and feel confident that your property inventory management needs are taken care of
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