From where to advertise, to creating an engaging listing, getting your marketing right is essential for making your property stand out from the crowd.
Effective advertising generates greater interest in your property, attracting the right target tenants and providing you with a wider tenant pool to choose from.
Here, we share our advice on how to advertise rental property so you can speed up the rental process, find the right tenants and secure maximum returns on your investment.
Let’s start with where to advertise. With the internet becoming the preferred source for property searches, it makes sense for your property to have a strong online presence.
Here are your options;
Online property portals such as Rightmove and Zoopla are very popular as they allow prospective tenants to narrow their search by location, size, price and much more.
Even high street lettings agents are turning to these sites to help get the properties on their books seen by a wider range of tenants.
Here’s a list of some popular property portals;
Most of these property portal sites don’t deal with private landlords directly. Instead you have two options;
The benefit of advertising your property through a quality high street letting agent is that they will have the expertise and experience to market your property professionally and will take away the hassle of finding a tenant.
A letting agent will also conduct tenant referencing, property viewings and tenant checks which will save you a lot of time. However, this is often the more expensive option.
When enlisting the services of an online letting agent, they will list your property for you on the relevant property websites and generate enquiries. You will still be able to meet potential tenants, conduct tenant referencing and choose the best fit yourself.
This is often cheaper than using a high street estate agent as there is just one fixed cost.
Social media platforms such as Facebook are becoming a popular way of advertising and searching for rental properties, especially when it comes to finding rooms in shared houses.
The benefit of listing your property on social sites is that it is likely to reach wide audiences, as people can share with friends and comment directly on photos.
Lots of letting agents use social media to advertise the properties in their portfolio, or if you operate as a private landlord, you can create your own account. Join local online community groups to get your property seen by people looking for housing in the area and always reply to comments and enquiries.
Now we’ve looked at where to advertise, we now need to find out how. We’ve compiled a list of essential tips and advice to help rent your property to the right tenants, and fast;
The first step in the process is to establish your target tenant. Identifying a tenant profile will help tailor your marketing efforts to appeal to the right people.
For example, if you’re renting to students, make sure you advertise your property as furnished, or if you are targeting families, focus on space and the prevalence of schools in the area.
Next, you need to calculate a price bracket according to similar properties in the area and your target tenant’s income. Make sure you factor in maintenance costs, and any other outgoings.
Tip: When advertising on online property portals, take note of the price brackets of each site, and which price bracket your property will appear in. If you increase or decrease the rental price you could appear in a whole different price bracket and not be searchable to your target tenant.
Your property’s USP or unique selling point is what makes it stand out from the competition, and what makes it attractive to your target tenant. It could be anything from a private garden or parking space to its proximity to local amenities such as schools and shops.
Whatever it is, make sure you highlight it in the description fields.
When it comes to writing a description for your property, you need to strike the right balance between engaging and informative.
Provide as much detail as you can about the property, including key features, the local area and USPs.
It’s best to start with a short, engaging paragraph describing the property as a whole, focusing on lifestyle aspects and the properties best bits. Then follow this up with a more detailed account of features, rooms and outside areas.
Always include the availability date and any other important details such as if bills are included.
Tip: If the property is furnished with quality furnishings and appliances, it may be worth incorporating some well-known brand names into the description. E.g, The modern kitchen features an LG fridge and Samsung washing machine.
Professional, good quality photographs are perhaps the most important factor when it comes to advertising your property. Be sure to include photos of each room, the exterior and any outdoor areas, paying particular attention to special features.
Try to take the photos on a sunny day to show your property in the best light and ensure everything is clean and tidy.
To maximise your properties potential, it’s worth investing in 360° property photography. 360° degree photography provides interactive, panoramic images that place the viewer in the footsteps of the photographer, bringing your property to life. These images can even be transformed into a virtual tour for remote property viewings!
The main thing to bear in mind is that first impressions count, and the images you provide will be make or break for many tenants.
As well as providing details for your tenants, it’s also a good idea to indicate what type of tenant you are looking for from the get-go. For example, state whether you allow pets or whether you are willing to rent to students. This will speed up the rental process by ensuring everyone is on the same page.
One you get an enquiry from a potential tenant, act fast. A swift reply will give a good impression and help secure a tenant as quickly as possible.
Busy landlords have a lot to think about. That’s why it can pay to enlist professional services when advertising your property for rent.
We offer a range of property management services, all designed to help landlords, lettings agents and property professionals save time, streamline their processes and comply with regulations.
From 360° photography to help get your property noticed, to property viewings and comprehensive inventory reports, our teams across the UK are ready to help. Get in touch or browse our full list of property inventory services to find out more.
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