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There tends to be a focus on the need for potential tenants to make a positive first impression to secure the best rental properties. But making a good impression is just as vital for landlords and letting agents.
To attract reliable and responsible tenants, property professionals need to demonstrate their value to establish trust and secure an agreement.
Creating a positive first impression can determine what kind of relationship you’ll have with your tenant moving forward, not to mention positioning your property as an attractive prospect for renters.
If you’re a letting agent, property professional, or landlord, we’ve got some friendly guidance on how to give a good first impression to tenants and establish trust from the get-go.
To make the right impression, it’s helpful to think about what a tenant wants from the person or company managing their rental property.
Top of the list are reliability, honesty and being easily reachable. Whether it’s at the first viewing, at the lettings or estate agency office or the first meeting between tenant and landlord, follow these tips to make a great first impression:
An obvious point to start with. Tenants want to know the person managing their home is reliable and can be depended upon in an emergency. Being late to the first meeting already puts you on the back foot.
If the first meeting is an initial house viewing, it’s worth getting there a few minutes early to ensure everything is in place and the property is looking its best.
Giving an overall impression of professionalism goes a long way in securing a tenancy agreement.
One simple way of achieving this is to dress in business-casual attire.
As the main point of contact for tenants, you need to demonstrate knowledge about the property and local area to build trust. Before the first meeting, make sure you’ve got all the answers to potential questions to hand.
Common questions that might be asked by potential tenants include;
Being able to answer these questions thoroughly and confidently will help to build a positive impression and demonstrate your experience and professionalism.
Body language is key to making a good impression in any situation. From job interviews to meeting people for the first time, facial expressions and gestures really count.
Shake your prospective tenants’ hand while maintaining eye contact, smile, and try to display confident body language to really impress.
Being in the position to introduce prospective tenants to the neighbours, or simply tell them who they will be living next door to, can go a long way in demonstrating your dedication to property management.
In addition to the way you present yourself, the way you present your rental property also has a huge impact on tenant’s initial impression. Here’s how to show your property in the best light:
Most rental property marketing happens online these days. Be sure to regularly check and update any channels your property is advertised on to keep up a positive impression for renters.
A picture really can tell a thousand words and people expect to see clear, professional images when browsing for properties online. Any property with minimal or bad quality images will likely be dismissed instantly.
Include lots of pictures of all parts of the property and try to take them on a sunny day to show off your property in the best light.
If you’re a busy landlord or property professional, ensure your property looks the part online with a professional property appraisal. This service includes high quality photos and a record of essential details for marketing purposes, all uploaded directly to your platform. The easy route to impressing potential tenants!
Managing feedback is also important. Always reply to any complaints or queries online so that potential tenants know you are reliable and quick to respond.
We’ve all heard the phrase ‘don’t judge a book by its cover’, but in reality, first appearances are important.
Make sure the exterior of your property is up to scratch. An overgrown front lawn, overflowing bins and scratched paint are likely to put people off before they’ve even stepped through the door.
When showing a prospective tenant around a property for the first time, they’re trying to imagine themselves living there.
Make sure everything is clean and tidy with minimal clutter to give the tenants as much of a blank canvas as possible to project their own visions for the future.
Whether it’s a simple, handwritten welcome card or a bunch of flowers. Providing a small gift is an easy way to demonstrate that you’re a thoughtful landlord or letting agent.
If you’re an agency managing several properties or a landlord with a large portfolio this may not be feasible. For smaller landlords however, it could be a well-received gesture that goes a long way in developing a positive ongoing relationship.
You need to assess whether a gift is appropriate from case to case. At the very least, provide an information folder with essential details about the property such as relevant contact numbers and rubbish collection days.
If you can demonstrate that you are up to date with gas safety checks and Co2 regulations, your tenant will know you take your role seriously.
For landlords, demonstrating your responsibilities are being fulfilled puts tenant’s minds at ease. For example, landlords must ensure that smoke alarms are tested and working on every floor of a property. No Letting Go provide comprehensive reports which include a smoke and carbon monoxide safety section that will guarantee you meet all the requirements.
Tenants in the know will expect to see evidence and a thorough report will quell any potential reservations.
Providing your tenant with a comprehensive, photographic inventory report sends the message that you don’t take shortcuts.
No Letting Go is the first choice for all types of property reporting for landlords and letting agents alike. To find out how we can help to position you as a first choice for tenants, browse the rest of the property management services on offer here.
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