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The Importance of Marketing Your Property

Tags:
  • Inventory Services,
  • landlord,
  • landlords,
  • management,
  • No Letting Go team,
  • property,
  • Property Inventory Management,
  • Property management,
  • renting

When it comes to the world of renting, first impressions count.

It’s important to give your property an edge! Renting a property is a fast-paced and competitive business, so why not give yours the best chance of standing out from the crowd?

The only problem is: how do you go about marketing your property? Many landlords are still in the dark. But, since there are so many benefits of doing so, we thought we’d shed some light on the topic.

What are the Benefits of Marketing Your Property?

The property market is constantly evolving, so as not to get left behind, landlords need to stay on top of it.

Stand Out from the Crowd

In a densely populated market, it can be difficult for individual properties to stand out. This is where the right marketing comes in.

Marketing your property gives it an edge, setting it apart from the many others out there. If your property has a unique or enticing selling point – use it!

Don’t allow your home to pass potential tenants by!

Quicker Contract Signings

If your property has an edge in the market, it’s likely it will be let out much quicker. Tenants won’t want to miss out on the chance to live there!

Exceptional marketing is a great tool in a landlord’s armour. Take advantage of it!

You want to ‘sell’ your property to potential tenants, enticing them to live there. If your property looks like the best one on the market, people will be keen to sign a contract quickly, as they’ll assume many others will be showing interest.

Decrease Void Periods

Every landlord wants to prevent rental void periods. One of the best ways to do this? Marketing!

It’s likely that, with the right marketing approach, your property will be snapped up quickly, meaning it will spend less time sitting empty.

This isn’t a hard and fast rule for every property, as there are other factors that play a part in void periods, such as overpriced rent.

However, a great marketing strategy will make people want to live in your property. It will also help to get it noticed, as void periods often occur when people simply don’t know your property exists.

Charge More Rent

While there are many factors that play a role in how much rent you should charge your tenants, if your property looks great from the start, people will be willing to pay more for it.

Marketing is all about showing your property in its best light and making the most of its unique selling points. It will also help you look like a better landlord, as you’ll be going the extra mile from the beginning.

These factors combined can help you to charge a higher rent.

How Can You Market Your Property?

Clearly, there are many benefits to good marketing in the world of property.

But, how can a landlord actually go about the process?

Floor Plans

Floor plans for marketing help you get ahead of your competition.

When it comes to buying a property, a floorplan can make or break the sale. The same rule applies to renting.

Floor plans are valuable tools that allow prospective tenants to visualise the space. If you have particularly well-sized rooms with plenty of space, for example an open-plan kitchen or large bedrooms, this can entice potential tenants to choose your property.

However, they can be useful even if your property is small. Not every tenant is looking for a large home! Floor plans help tenants to see themselves living there, seeing where they would place all their belongings and what they could do with the space.

Floor plans are often overlooked, even when it comes to marketing. Therefore, a floor plan can set your property apart from others.

Professional Photography

Good photos of your property are essential! They will entice prospective tenants, show your property in its best light and give you an edge on the market.

Since first impressions count, photos can make or break the renting process. If your property doesn’t look its best in photos, no one will even come to view it. In the cut-throat world of renting, if there are properties with better photos out there, yours won’t stand a chance of standing out from the crowd.

‘A picture speaks a thousand words.’ Take advantage of this!

Virtual Tours

For those who are really looking to set their property apart, there are virtual tours.

360-degree virtual tours of a property get tenants excited about living there. They can view and admire the place as if they were visiting it.

Taking advantage of virtual tours can also help you stand out as a diligent landlord, as not everyone will use this in their marketing strategies.

Social Media

In today’s fast-paced world, everyone’s online. Social media is a useful tool for staying connected and sharing information, and this also applies to the property market.

While some might be worried about attracting the wrong types of people this is where the tenancy vetting process comes in.

Despite concerns, social media can be a great way to get your property seen. Use this to your advantage!

Leaflets and Brochures

Sometimes, going back to basics pays off!

Professionally-made leaflets and brochures can help get your property seen by potential tenants. While not everyone likes the sound of ‘leafleting’, if done in the right way, it can be a useful tactic.

Still unsure how to market your property? Our professional property appraisals service will help your property to stand out from the crowd by taking down details of size, décor, heating system, fittings and fixtures as well as details of local amenities. This will allow you to continue with advertising and marketing! Find out more about our property appraisals service here.

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